Some insight provided by co-Director Scott Owen:
Sometimes it's not just about the taste it's about the people, the place, the history, the weather, the experience. That's what makes this beer, at this time, one of the best I've ever had. It was the culmination of experiences leading up to that beautiful effervescent sparkling Hefeweissbier brewed at Weihenstephaner. The payoff for all of you who are about to watch or have watched Beers of Joy is... the beer I'm gloating about is available in many places across the US. It won't be right off the draft line like at the brewery, none-the-less, you owe it to yourself to pick up a 6 pack of Weinhenstephaner Hefeweissbier and watch Beers of Joy for the first time or watch it again with a new appreciation for the beer.
The footage we captured of Brewmaster Tobias properly pouring the Hefe into tall Weizen glasses is some of my favorite of the film. Tonya, Ferdinand and Brewmaster Tobias Zollo enjoying the beer is just mouth watering. If you don't want to get up and grab yourself a beer at the scene in the Museum that starts 40 mins into the film you might not have a pulse and you should go to a doctor. For heaven's sake, it is the oldest working brewery on the planet, so pick up a six pack: pour, watch, drink and enjoy Beers of Joy.